Privacy Policy

1. Introduction

By using this website and/or registering with Cornerstone Brands Ltd, you are accepting and consenting to the practices described in this Privacy Policy.

Your privacy and security is important to us. We know that providing personal information is an act of trust and we take that trust seriously. Cornerstone Brands Ltd will not disclose any of your personal information, including your email address, to any third party without your consent, unless you give us specific consent to act otherwise. Our Privacy Policy describes the ways we capture your personal information and governs how we will deal with it. We aim to ensure that any personal information we obtain and use about you will always be held, used and transmitted in compliance with all applicable data protection rules. If you have questions or concerns about our Privacy Policy, please contact us.

The website may contain links to third parties websites. Cornerstone Brands Ltd assumes no responsibility for the privacy practices or the content of those websites. Therefore, please read carefully any privacy policies on those websites before either agreeing to their terms or using those websites.

Cornerstone Brands Ltd may occasionally amend this Privacy Policy to reflect regulatory requirements and changes in our information collection and disclosure practices. You should therefore return here regularly to view our most up to date Privacy Policy.

Personal information is processed and stored in our databases and we have taken reasonable steps to secure and protect this information. However, whilst we make every effort to ensure the security of your information, we are unable to guarantee the protection of the information from misuse, accidental disclosure or unauthorised acts by others. Information provided by you may be stored or processed outside the United Kingdom.

You have the right of access to any personal information processed by us. Cornerstone Brands Ltd is committed to providing you with reasonable and practical access to your information to give you the opportunity to identify any inaccuracies. Where possible, if Cornerstone Brands Ltd is informed of the inaccuracy of any personal information, we will make appropriate corrections. You can request the updating or amending of any information you have provided to Cornerstone Brands Ltd by contacting us.

2. Information We Collect About You

The information we collect from you depends on what activities you are carrying out on our website, whether you are logged in or not and whether you are making a purchase.

We collect:


How we use it:


3. Cookies

3.1 and Cookies

So that you can make full use of the personalised features on our website, your computer, mobile phone or other device (all referred to here as device) will need to accept cookies.

Here you can see what cookies may be sent to your device by and what we use each cookie for. You can set your browser to reject cookies (see the ‘Help’ menu of your browser to find out how to do this), but please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

3.2 Cookies Used On

Below is a list of the main cookies used by and what each is used for:

1st Party landing_bubble Cornerstone This cookie stores a message relating to a discount code.
1st Party landing_discount_code Cornerstone This cookie allows us to make sure the correct discount code is applied to your purchase (if one is present)
1st Party laravel_session Cornerstone Cornerstone is built on a PHP framework, and this cookie allows us to identify you as you, and ensure we show you the correct account information.
1st Party PHPSESSID Cornerstone Cornerstone is built on a PHP framework, and this cookie allows us to identify you as you, and ensure we show you the correct account information.
1st Party referreral Cornerstone This cookie allows us to track whether you have come to the site through a friend's referral link, and ensures we credit the right friend for the referral.
1st Party subscription Cornerstone Website analytics
1st Party user_id Cornerstone Website analytics
1st Party X-Mapping-fjhppofk Cornerstone To prevent the Cornerstone website from crashing in the event of a big surge in traffic, it is hosted across a number of different servers. This cookie allows us to send you to the correct server.

3.3 How to manage cookies in your browser

Our cookies do not store financial information, or information which is capable of directly identifying you (such as your name or address). Cookies simply allow our website to retrieve this information in order to personalise and improve your experience of our website.

However, if you wish to restrict, block or delete cookies from – or any other website - you can use your browser to do this. Each browser is different so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences.

Please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

Most modern browsers will allow you to:

  1. See what cookies you've got and delete them on an individual basis.
  2. Block third party cookies.
  3. Block cookies from particular sites.
  4. Block all cookies from being set.
  5. Delete all cookies when you close your browser.

You should be aware that any preferences will be lost if you delete cookies. Ironically, this includes where you have opted out from cookies, as this requires an opt-out cookie to be set. Also, if you block cookies completely many websites will not work properly and some functionality on these websites will not work at all. We do not recommend turning cookies off when using our Digital Products and Services for these reasons.

If you are primarily concerned about third party cookies generated by advertisers, you can turn these off separately. This is discussed in more detail below.

The links below take you to the 'Help' sections for each of the major browsers so that you can find out more about how to manage your cookies.

3.4 Third Party Cookies

When you are on you may notice that there is content from other websites - for example a review rating from Facebook or a mention of our wonderful products by The Telegraph. We may also provide you with the opportunity to share information with others using social networks such as Twitter. We add this content from time to time to improve the user experience. As a result, you may be sent cookies from these other websites. Cornerstone does not control these cookies and we suggest you check these third-party websites for more information about the cookies they use and how you can manage them.

Some of the other business partners that may set cookies on include:

3rd Party _gq
Google Analytics We use Google Analytics to monitor traffic on our website, search queries and visits to our site.

These cookies enable us to determine whether you are a returning site visitor, track which pages you have visited, and information about the device and browser you used to visit Cornerstone. We use this information to improve the usability of our website.
3rd Party mp_39dd967c2722011ec444ccd9cceedad7_mixpanel
MixPanel Analytics MixPanel is a web data analytics platform that Cornerstone uses to monitor traffic and user behaviour on our site.
3rd Party optimizelyBuckets
Optimizely Optimizely is a firm that makes customer-experience optimization software for companies. The Optimizely platform technology provides businesses with the ability to conduct A/B testing, in which two versions of a page can be compared for performance. Similarly, multivariate testing can also be done. Optimizely also enables personalization, which may be used for making data-driven decisions.
3rd Party yieldify_isale
Yieldify Yieldify is the smart and simple way to drive conversions.
3rd Party __adal_campaign
Adalyser Adalyser was created and brought to market by the team at OneSoon. This dynamic company has forty years of experience within the information technology and communication industries.

OneSoon provides bespoke software development and dedicated business applications. With their vision and expertise, the team at OneSoon has designed, developed and delivered solutions for Sun Microsystems, Barclays, BSkyB and Lufthansa.
3rd Party __distillery Wistia Records the position in a video a user got up to.
3rd Party _hjIncludedInSample HotJar Hotjar helps you understand what your website visitors do or don't do, and why.
3rd Party _sp_id.80a1   Website Analytics
3rd Party _tq_id.TV-095463-1.80a1   Website Analytics
3rd Party nudgr Nudgr Website Analytics
SessionCam Website Analytics
3rd Party formisimo Formisimo Formisimo shows you why visitors don't convert in to customers. It shows you the pain points so you can increase conversions.

3.5 Website Recording

Our web site may also use the SessionCam web site recording service. SessionCam is a product that has been developed by ServiceTick Ltd. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from the ServiceTick website is for Cornerstone’s internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.

3.6 Managing Advertising Cookies

Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use our services. This just means that the advertising you see will not be as relevant or customised to you.

However, if you still want to opt out of these third party advertising cookies, you can do this by visiting the Interactive Advertising Bureau's website which lists all ad serving cookies that are currently set on your device and tells you how to opt-out from each of them. Please note that this website lists many more networks than those used at

We have also set out links below to some of the specific partners we work with who set cookies on our websites, and therefore on your computer, each of which have instructions on how to opt out of their cookies.

Please remember that if you choose to opt out of targeted advertising from a specific company or via, it only applies to the web browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to exercise the same choice.

3.7 Further Information About Cookies

If you wish to learn more about cookies in general and how to manage them, visit

4. Emails

Similarly, if you have ever provided us with an email address, we will be able to associate this email address back to your previous browsing and purchase experiences, whether you are logged on or not. We will know whether you receive email alerts and will be able to associate this with any other contact information you may have given us.

5. What We Use Your Information For

The principal purposes for which we collect and store your personal information are to process your orders and deliver products, authorise payment, bill you, respond to your enquiries, get in touch with you about other products and promotional offers, recommend products which we think might be of interest to you, and generally maintain the account you hold with us, together with improving our website.

5.1. Marketing and business development purposes

Apart from using your personal information to process any orders you may place, if you provide Cornerstone Brands Ltd with an email address, it will automatically be entered into our regular email update service unless you have opted out. From time to time, we may also contact you by post with information on special offers or events regarding our products or services or those of trusted third parties that we think you may be interested in. If you do not wish to receive updates or marketing information, please amend your mailing preferences using the directions at the bottom of our marketing emails, or contact us.

If you do not object to receiving marketing material at the time the information was collected from you, but subsequently change your mind and no longer wish to receive such information, you may opt out of doing so. If you opt out you may continue to receive information for up to 7 days after the date on which you update your account.

If you start to set up an account with Cornerstone Brands Ltd. via the website ( but do not complete the process or place any orders, then we may email you to find out if you need any help to complete the process. An unsubscribe link is given at the end of this email.

In addition, we may use an IP address to identify you and to gather broad demographic information about you, which we will use to assist in the detection of fraud, to help identify problems with our server and to administer our website.

6. The ability to edit and cancel your account

You can access 'My Account' on the site to update and correct the personal details that we gathered when you subscribed. You must be logged in to access this information. All information is password-protected so no one can access the information but you. We are required to retain your information for accounting and taxation purposes.

7. Information sharing and disclosure

Cornerstone Brands Ltd is committed to protecting your personal information. We will not disclose your personally identifiable information to third parties without your consent except where:

Cornerstone Brands Ltd is required by law to disclose information to third parties.

The service is necessary for the performance of our operations i.e. mail delivery, hosting services, protecting us from fraud, and payment of your account.

Cornerstone Brands Ltd buys or sells subsidiaries or business units. In such transactions customer information is one of the transferred assets, but would remain subject to the commitments made in any pre-existing Privacy Policy or equivalent.

Cornerstone Brands Ltd may provide analyses of our customers in the aggregate to prospective partners, advertisers and other third parties. We do this so that we and our business partners can understand you better, and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose personal information about specific customers.

Linked websites are not under the control of Cornerstone Brands Ltd and we are not responsible for the conduct of companies linked to our website. Before disclosing your personal information on any other website we advise you to examine their terms and conditions of use. As a subscriber you have certain rights under the Data Protection Act 1998. You have the right to be told what personal information we hold about you on our database. Should you wish to exercise that right, or if you have any questions concerning the Cornerstone Brands Ltd privacy policy please contact us.

8. Security

Cornerstone Brands Ltd has implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance our security procedures as new technology becomes available.

While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Your Cornerstone Brands Ltd account information is password-protected for your privacy and security. You can play an important role in keeping your personal information secure by maintaining the confidentiality of your password used on the Cornerstone Brands Ltd website. We recommend that you change your password from time to time for additional security. Please advise us immediately if there is any unauthorised use of your account by any other Internet user or any other breach of security.

Access authorisation is granted to key Cornerstone Brands Ltd staff only. Backups are run to prevent loss of information, and our Internet servers are housed in secure facilities.

9. Contact details

If you have questions or concerns regarding this Privacy Policy, please contact us.