This British startup is disrupting the UK shaving industry with an elegant solution to an overcomplicated problem.
Cornerstone was born at Oliver Bridge's kitchen table, with the ambition of creating the best possible shaving experience at an affordable price. Having found no solution to his sensitive skin and overwhelmed by the overcomplication of supermarket razors, he saw the opportunity to make a real difference.
"We may not be a big established company, but we’re here to listen and we really do care"
Something that separates Cornerstone from its competitors is not only its unique products, but also the company's passion for great customer service. Two years on, honesty and simplicity remain core values for the company, and drives them to provide the best possible service to their members.
“Without our customers, we wouldn't have made it to where we are today. We always begin with the customer, creating products and making improvements based on their feedback”, said James – Head of Product.
Cornerstone’s efforts haven’t gone unnoticed – with them winning the UK Startups Award’s “People’s Champion Award” two years running, in 2015 and 2016.
So, How does it work?
A Cornerstone set costs anywhere from £14 to £30 every 6 to 18 weeks; depending on how you customise your shave plan. They deliver their products straight to your door - cutting out the middleman means they can offer the member a better deal. Their razors each have 5 quality blades, a lubricating strip and a flexible hinge; designed to work with their beautifully engineered aluminium razor handle. Given the quality of their products and convenience of home delivery, we can see why Cornerstone is proving to be a big success.
Cornerstone are currently offering new customers £10 off their first order, and a free engraved razor handle.
Check them out at Cornerstone.co.uk